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Yiwu small adorn article has a large international market

sourcewww.vnistar.com

publisherAnny

time2013/04/25

Jewelry, this is not an unfamiliar term, five years ago, Chinese people, no one liked its market potential. But now, we had such small stuff admiration, he brought us how much of the market. 

The main consumer of jewelry is a woman, small jewelry wholesale release beautiful woman, beautiful complex woman generously, and young girls is a pioneer in the fashion life, their emphasis on self-crafted personality, enjoy life, concerned about the details of life, keen grasp the trend of dynamic. Statistics show that 72% of the fashion jewelry consumption by women under 22 years of age or 40 years of age! Their consumer behavior shows the following salient features: 

Impulsive purchase: few young women after a fashion jewelry store without some shopping is several. Girls into fashion jewelry store is always looking for a reason to own: to see these shops, often involuntarily went inside, regardless of take it or leave should be worked on the eye addiction. But the face of these exquisite technology, new suspect shape jewelry, forget the stroll, the mind, the girls worked on the eye addiction is difficult to control their desire to purchase. This made a huge purchasing power! 

Trend-buy: fashion trend, formed from there to open countless girls wallet.Because for them, the lack of stylish means personality and lack of taste, they can not tolerate the new old. Trend-purchase will bring a wealth of trend. 

More frequent consumption: fashion and the seasons, the update of the design concept, and the grass is always greener psychological, require girls jewelry consumption must often for regular new quarterly buy more than one or two, each time not only to buy twelve, frequent purchase must let the jewelry store franchise extra cash! 

To spend money more casual: buy jewelry do not need to buy special efforts, spend very little effort to compare and choose, consumer psychology is just like me to buy, the price for the trinkets of course, the girls the hand on the shotfranchised store owner, but also to earn overjoyed! 

Jewelry, and now we develop into a cash cow, cornucopia, every day from small jewelry Rijindoujin. Such brilliant results mainly attributed to the franchise, franchise this little thing fly, transformation results to Phoenix. 

First of all, the franchise model to solve the full-scale problem. The mom and pop in general is difficult to form scale, so the varieties and types of products are difficult to achieve complete only into goods to meet the needs of the time, I often encounter how into lipstick? Type hairpin Why not? A series of questions. 

Also, the franchisee to solve the bottleneck of the management. This is a well-known difficulties entrepreneurs. Entrepreneurship should involve a lot of problems, procurement, sales, management, and so on a series of questions are key to business success lies a part of any negligence fatal loss, especially for startups and entrepreneurs unsuccessful The person who is more important. 

The same can be established brand. Many hands make light, the jewelry business is the same, any franchisees to join is to contribute to the overall strength. A marketing expert once said: the brand is a tree, the fruit of the tree, if people eat one fruit is sweet, then he would think that all the fruit of the tree are sweet. Visible brand bring us how great effect.